Product Development

Have an idea?

We meet with entrepreneurs who come to us with ideas for products they want to create and we take their idea and turn it into a real product, that they can touch and see, a real product that actually works. The development process starts with a meeting in which we and the entrepreneur or the company are introduced to the product, the idea, we get to understand what its function is to be and who it is to serve and where the product will be positioned, in what environment. We understand that there always are technical engineering limitations and think openly of ideas and begin imagining concepts of what the product will look like, what materials will be used, colors, what we want it to say, who will enjoy it and how it will look in different surroundings.

Inspiration my friends, inspiration

The second stage is when we open our eyes and minds to ideas. The best ideas come from unexpected places. Part of the process is to search for sources of inspiration. Often products from different fields offer us new ideas. We want to see products that are different, to come up with something new and unique.

Starting to take shape

So now we have ideas coming together, fresh ideas of what the product will look like emerge. At this stage, we start to design images of the product, offering a view of the product from different angles. These optional images are presented to the customer and feedback is received. This is the point where emotions, personal taste, preferences and the technical and engineering aspects of the product kick in.

In some products, we settle for realistic imaging. With others we will need to actually feel the product and we will make use of the advanced technology of 3D printing or other advanced manufacturing technology, to create an actual functioning model, for the best possible demonstration of the product.

Setting out

After receiving feedback, comments and alterations, we come to the final stage- commercial production of the product.  Our design is planned for production, according to the product requirements. We accompany the entire process, up to the packaged and prepared product ready to be sold to the user.

This process is the same for private entrepreneurs and for companies developing products or components. In both cases, we have a profound understanding of the customer’s needs. We always focus on the user, the story, convenience, design, originality and make sure the product conveys what the customer wants it to say.

Electronic equipment

Electronic equipment requires a slightly different approach than the other products. Concerning the characterization, we can say that the design and the development of the product are the same. The difference is that this field is very conservative and it takes in-depth thinking to come up with a way to present something new and offer a solution to the customer’s needs, without shaking things up too much. (Did we mention this is a conservative field?).

In addition, in the design and development of every product, there is need to meet all needs and in this case, the needs are varied. There is the end user, there are engineering aspects that often are complex and the system may need to be assimilated within bigger systems. The field of electronic equipment requires a profound understanding of plastic injection, the metal field and the combination of the two when necessary.

Daily consumption products

In our world of inconceivable amounts of consumption products, with the endless flow of products in markets, our job in designing and developing a new product becomes all the more challenging. We believe in the 1X3 model. 1 product with 3 characteristics:

  1. A unique design that stands out.
  2. Useful, works wonderfully.
  3. High quality, a product with a long life.

Sticking to these three characteristics will help prevent filling the world with useless products that are soon added to the universe’s growing waste.

Children’s products

How are children’s products different from other products? The development process is the same and the focus is on the child’s characteristics- color, shape and language but there is one significant difference. The children are the ones using the product but the person who decides to buy it and that also often uses the product with the child is the parent.  Therefore, it is very important to be aligned with the parent’s perspective. The end user who engages with the product is a child and the product needs to be accommodating to a child, to his grip, form of use and size. Every parameter in the product needs to accommodate the child and meet these needs.

Another difference is the strict standardization that these products are subject to. In our studio, we work with leading professionals in this field and we will make sure that your product will meet all the relevant standards.

Contact us

Let’s meet for coffee
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